Profile in brand + marketing energy: Kiehl’s Since 1851
In helping one of our clients to see in new ways, we were brainstorming about consumer brands that have both a long history and have been purchased by an industry giant. We were interested in...
View ArticleLeisure marketing at the intersection of healthy lifestyle and business travel
Here’s an example of leisure marketers creating new customer value – as hospitality brands roll out new and more varied options for health and fitness on-the-go. For both guest and hotel, it’s a...
View ArticleLeveling the Field In The Female Dominated Beauty Marketing Category
Beauty marketing has a new face… a new major player has emerged as male consumers continue to demand products specifically suited to their needs. Men’s perception of “personal care” has changed...
View ArticleLifestyle Brands…All the Buzz in Fashion and Beauty Marketing
Are you a fashion or beauty brand marketer or senior executive setting your sights on lifestyle-brand status? As I comb daily through WWD for the latest and greatest in leisure, lifestyle and beauty...
View ArticleTrajectory’s Picks for the 2015 Sephora VIB Beauty Sale
It’s that time of year again, when beauty junkies count their accumulated points, and save up to spend big with the promise of saving on their favorite products. That’s right, today we get to see one...
View ArticleBeauty marketing: the trend to at-home beauty devices
Interesting article by Deanna Utroske at cosmetic design.com – At-home beauty devices market to outpace spa and salon segments through 2020. According to P&S Market Research, the beauty device...
View ArticlePinterest for Beauty and Skincare Brand Marketing
This past September, Pinterest released its monthly user total for the first time since the social media platform’s launch, and the number was big. Over 100 million big. Unlike Facebook, which has...
View ArticleThe trajectory of clean beauty
Clean beauty. It’s a segment whose trajectory is on the rise. And there’s no sign of it slowing – as more educated and discerning consumers integrate natural, clean products across multiple categories...
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